Explainer Video Script: A Comprehensive Guide for Effective Communication

Explainer videos have become a popular marketing tool for businesses of all sizes and industries. These short animated videos are designed to explain complex ideas, products, or services in a simple and engaging way. One of the key components of creating a successful explainer video is the script. A well-written script can make or break the effectiveness of an explainer video.

The explainer video script is the backbone of the video, providing the voiceover text for the narrator. It is essential to get the script right, as it will be the foundation for the visuals and animation that will follow. The script must be engaging, informative, and easy to follow. It should tell a story that captures the viewer’s attention and keeps them engaged until the end of the video.

Writing an effective explainer video script is not an easy task. It requires a deep understanding of the target audience, the product or service being explained, and the overall message the video is trying to convey. There are many different approaches to writing an explainer video script, and each one has its own set of challenges. However, with the right approach, anyone can write a script that will help their explainer video stand out from the crowd and achieve its marketing goals.

Basics of an Explainer Video Script

What is an Explainer Video Script?

An explainer video script is a simple, concise, and engaging text that narrates the idea, problem, solution, and call-to-action of an explainer video. The script is the backbone of the video and guides the audience through the video’s content. It is usually read by a narrator or voice actor, and it is visualized by animations and characters.

Why is an Explainer Video Script Important?

An explainer video script is essential for several reasons. Firstly, it is the first thing that grabs the attention of the audience. Therefore, it should have a hook that piques their interest and makes them want to watch the video. Secondly, it presents the problem and solution in a clear and concise manner, making it easy for the audience to understand. Thirdly, it ends with a call-to-action that encourages the audience to take the desired action.

Elements of an Effective Explainer Video Script

An effective explainer video script has several elements that make it engaging and memorable. These include:

  • Word Count: The script should be short and to the point, usually between 60 to 90 seconds long.
  • Topics: The script should cover the problem, solution, and call-to-action in a logical and coherent sequence.
  • Voiceover Text: The script should be written in a conversational tone that is easy to understand and engaging.
  • Tagline: The script should have a catchy and memorable tagline that summarizes the video’s content.
  • Characters: The script should have relatable and memorable characters that represent the audience.
  • Visuals: The script should have engaging and visually appealing animations that enhance the message.
  • Call-to-Action: The script should end with a clear and compelling call-to-action that encourages the audience to take the desired action.

In conclusion, an explainer video script is a crucial element of any video project. It should be written by a professional script writer and read by experienced voice actors. The script should grab the attention of the audience, present the problem and solution in a clear and concise manner, and end with a call-to-action that encourages the audience to take the desired action. An effective script is customizable, engaging, and memorable, making it an essential tool for any video maker who wants to create an engaging and effective explainer video.

Writing an Effective Explainer Video Script

When it comes to creating an explainer video, the script is the backbone of the entire project. Without a well-crafted script, the video will fall flat and fail to engage the audience. Here are some key elements to keep in mind when writing an effective explainer video script.

Understanding Your Target Audience

Before you start writing your script, it’s important to understand your target audience. Who are they? What are their pain points? What language do they use? Answering these questions will help you craft a script that resonates with your audience and speaks directly to their needs.

Identifying Pain Points

Identifying your audience’s pain points is crucial to creating an effective explainer video. What problem does your product or service solve? What challenges do your customers face? By addressing these pain points directly in your script, you can show your audience that you understand their needs and have a solution to their problems.

Developing a Compelling Storyline

A compelling storyline is essential to keeping your audience engaged throughout the video. Use storytelling techniques to create a narrative that captures their attention and keeps them interested. Use examples and real-life scenarios to help illustrate your points and make the content more relatable.

Crafting a Straightforward and Clear Message

The message of your video should be straightforward and clear. Avoid using jargon or technical language that may confuse your audience. Instead, use simple language and clear explanations to help your audience understand your product or service.

Using Storytelling Techniques

Storytelling techniques can be used to make the content more engaging and memorable. Use graphics, images, and other visual aids to help illustrate your points and make the content more engaging. Incorporate dialogue and other elements of storytelling to make the video more interesting and memorable.

Creating a Strong Opening and Hook

The opening of your video is critical to capturing your audience’s attention. Use a strong hook to draw them in and make them want to keep watching. This could be a surprising fact, an intriguing question, or a compelling statement that piques their interest.

Including a Call-to-Action

Finally, be sure to include a call-to-action (CTA) at the end of your video. This could be an invitation to try your product or service, sign up for your newsletter, or visit your website. The CTA should be clear and straightforward, and should encourage your audience to take action.

By following these tips, you can create an effective explainer video script that engages your audience, communicates your message clearly, and drives sales for your product or service.

Elements of an Effective Explainer Video

Creating an effective explainer video requires a combination of different elements that work together to deliver a clear and concise message to the target audience. Here are some of the key elements that make an explainer video effective:

Visuals and Animation

Visuals and animation play a crucial role in making an explainer video engaging and interesting. The use of high-quality visuals and animation can help to capture the viewer’s attention and keep them engaged throughout the video. It is important to use visuals that are relevant to the message being conveyed and to avoid using too many complex graphics that can be distracting.

Audio and Voiceover

The audio and voiceover used in an explainer video also play a critical role in its effectiveness. The voiceover should be clear, concise, and easy to understand, and should match the tone of the visuals. It is important to use a professional voiceover artist who can deliver the message in a way that is engaging and easy to follow.


Music is another important element that can help to set the tone for an explainer video. The right music can help to create an emotional connection with the viewer and can make the video more memorable. It is important to choose music that is appropriate for the message being conveyed and to avoid using music that is too distracting or overpowering.

Video Length and Word Count

The length of an explainer video and the word count of the script are also important factors to consider. The video should be long enough to convey the message effectively, but not so long that it becomes boring or loses the viewer’s attention. Similarly, the script should be concise and to the point, without sacrificing important information.

Video Template and Customization

Choosing the right video template and customization options can help to make an explainer video more effective. It is important to choose a template that is appropriate for the message being conveyed and to customize the video to match the branding and style of the business. This can help to build trust with the viewer and differentiate the video from competitors.

In conclusion, creating an effective explainer video requires careful consideration of the different elements that make up the video. By using high-quality visuals and animation, clear and concise audio and voiceover, appropriate music, and the right video length and word count, businesses can create engaging and effective explainer videos that can be shared on their website and social media channels. By choosing the right video template and customization options, businesses can differentiate themselves from their competitors and build trust with their target audience.


In conclusion, a well-crafted explainer video script can be a powerful tool for digital marketing and growth. By understanding the importance of planning and creating a document that effectively communicates the benefits of your products or services, you can create an emotional response that engages your audience and drives conversions.

Professional voice-over services can help to ensure that your script is delivered in a clear and engaging manner, while also conveying the right tone and message. By taking the time to understand your target audience and their needs, you can tailor your script to their interests and preferences.

When it comes to YouTube, explainer videos can be a great way to drive engagement and increase visibility. By optimizing your videos for search and using eye-catching visuals, you can capture the attention of potential customers and encourage them to learn more about your products or services.

Ultimately, the success of your explainer video script will depend on your ability to effectively communicate your message and connect with your audience. By taking the time to understand your target market and craft a compelling narrative, you can create a powerful tool for growth and success in the digital age.

Frequently Asked Questions

How do you write a script for a video?

Writing a script for a video can seem daunting, but it doesn’t have to be. The first step is to define the purpose and goal of the video. This will help you determine the tone, style, and content of the script. Once you have a clear idea of what you want to achieve with the video, you can start brainstorming ideas and drafting an outline. A good script should have a clear beginning, middle, and end, and should be concise and engaging.

What are some ideas for explainer videos?

There are endless possibilities for explainer videos, but some popular ideas include product or service demos, tutorials, how-to guides, and company overviews. The key is to focus on providing value to your target audience and addressing their pain points or needs. Explainer videos should be informative, engaging, and visually appealing.

What is a video script outline template?

A video script outline template is a guide that helps you structure your script and ensure that you cover all the necessary elements. A typical outline includes sections for the introduction, problem or pain point, solution, benefits, call to action, and conclusion. However, the exact structure will depend on the type of video and the message you want to convey.

How much does it cost to create an explainer video?

The cost of creating an explainer video can vary widely depending on factors such as the length of the video, the complexity of the animation or graphics, and the experience of the production team. On average, a one-minute explainer video can cost anywhere from $1,000 to $10,000. However, there are also DIY options available for those on a tight budget.

What should be included in a video introduction script?

The introduction of a video is crucial for capturing the viewer’s attention and setting the tone for the rest of the video. A good introduction should be concise, engaging, and informative. It should include a hook to grab the viewer’s attention, a brief explanation of what the video is about, and a clear statement of the problem or pain point that the video will address.

What is the purpose of an explainer script?

The purpose of an explainer script is to communicate a message or idea in a clear and concise way. Explainer videos are often used to introduce a product or service, explain a complex concept, or provide a tutorial or how-to guide. The script should focus on the benefits of the product or service and address the viewer’s pain points or needs. The goal is to engage the viewer and encourage them to take action, whether that’s making a purchase or signing up for a service.

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