Choose your topic (Explorer Mode)
Don your Explorer’s hat! Were getting ready for an adventure. Before you start writing your script, you need to choose a topic. ChatGPT can be used to write scripts for all sorts of videos, from educational videos to product demonstrations to funny sketches. Pick a topic that you’re passionate about and that you think will be interesting to your audience!
Don’t know what topic to write about?
Simply tell ChatGPT what you like to do and ask for ideas. In seconds you’ll have an entire list.
Remember, you’re exploring so this is not the time to play around with your ideas yet or judge them prematurely.
Research your topic.
This is a crazy phase. We will bounce around between Explorer, Artist, Judge constantly until we finally allow our inner Judge to make a decision.
Once you’ve chosen your topic, it’s time to do some research. This step is especially important if you’re writing an educational video or a product demonstration. You need to make sure that you have a good understanding of the subject matter before you start writing your script. If you’re serious about getting noticed, it would be wise to find out what your competition is like. To learn how to do that, simply, again ask ChatGPT for ways to do that. Be sure to tell it the context you’re working in. Online, brick-and-mortar store, etc.
(I like Bing Chat set in “More Precise” mode because it’s most accurate.
Here’s what Bing Chat offered as advice just now:
To research your competition for your video topic, you can follow these steps:
1. **Identify your top competitors**: Determine who your direct and indirect competitors are. Direct competitors are targeting the same customer base you’re targeting, while indirect competitors may offer similar products or services but target a different customer base².
2. **Analyze their content**: Look at the videos your competitors have created and analyze their content, style, tone, and messaging. Take note of what works well and what doesn’t.
3. **Conduct keyword research**: Use a tool like Ahrefs’ YouTube Keyword Tool to find out what keywords your target audience is searching for on YouTube⁴. This can help you identify popular topics and trends in your industry.
4. **Evaluate their engagement**: Look at the engagement metrics for your competitors’ videos, such as views, likes, comments, and shares. This can give you an idea of how well their content is resonating with their audience.
5. **Identify gaps and opportunities**: Based on your research, identify any gaps or opportunities in the market that you can capitalize on with your video content.
I hope this helps you get started with researching your competition for your video topic! Let me know if you have any further questions. 😊
(1) How to Conduct Competitive Research for Your Business – U.S. Chamber of …. https://www.uschamber.com/co/start/strategy/how-to-conduct-competitive-research Accessed 6/6/2023.
(2) YouTube Keyword Tool: Find YouTube Keyword Ideas for Free – Ahrefs. https://ahrefs.com/youtube-keyword-tool Accessed 6/6/2023.
(3) Science competitions your students can enter in 2023 – RSC Education. https://edu.rsc.org/feature/science-competitions-your-students-can-enter-this-year/4012442.article Accessed 6/6/2023.
(4) 72 Competition Essay Topics & Research Titles at StudyCorgi. https://studycorgi.com/ideas/competition-essay-topics/ Accessed 6/6/2023.
As you can see, you getting actual cross-references with links.
So helpful, isn’t he?
Other ways your friendly AI assistant can help at this stage
For example, I like to ask ChatGPT to analyze things and rank them. You’ll be amazed what kind of insight you can get from just asking it to do some of this heavy lifting.
I asked get all kinds of questions – things I’m thinking about – like what would this [target audience] likely think about [idea]?
Here’s an example: (you can do something similar about your topic.)
“Give me 10 ideas for content: “What would a video marketer think about a video that …”
Here are 10 ideas for content about what a video marketer might think about a video:
1. The importance of storytelling and how it can engage the audience.
2. The use of visuals and sound to enhance the message and create an emotional connection.
3. The role of branding and how it can be incorporated into the video.
4. The importance of targeting the right audience and how to do it effectively.
5. The use of analytics to measure the success of the video and make data-driven decisions.
6. The potential for the video to go viral and how to increase its chances.
7. The use of social media platforms to promote the video and reach a wider audience.
8. The importance of having a clear call-to-action to drive conversions.
9. The use of humor or other creative elements to make the video stand out.
10. The potential for collaboration with influencers or other brands to increase reach and engagement.
Here it is in graphic form:
These are just some ideas, but there are many more possibilities! A video marketer might have many thoughts about a video, depending on its content, target audience, and goals.
Now, Ask your AI Assistant to Write an Outline
After you’ve done your research, it’s time to start writing your script. The best way to do this is to write an outline of what you want your video to be about. This will help you stay on track as you’re writing and ensure that your video has a clear purpose.
Again, we’re going to leverage the AI to help us. In this case simply type something like this in the prompt:
Please write a comprehensive outline about [specific topic narrowly defined] for [target audience] to use for [purpose].
Expand and Fill in the Details of Each Point.
Now that you have your outline, it’s time to start filling in the details. This is where ChatGPT comes in handy. Because you’re going to basically put the entire outline into the prompt and ask ChatGPT to write a video script based on that outline.
ChatGPT will write dialogue or voiceovers, create characters, and even develop storylines, depending on the type of script you want.
But do this first!
Tell your AI assistant exactly what kind of script you need.
Please write a how-to script about [topic] or [target audience] so that they can [result]. Please model each step exactly how it should be done.
(For precise steps that must be done correctly I recommend you use either Microsoft Bing’s “more precise” mode again for this section. You can also (as of this writing) use ChatGPT-4 in with search mode turned on. You can also use Jasper’s search mode.
This is especially true for more recent data.
Any time you have specific steps to carry out, you may want to generate them in a separate “pass” and place them in your content where it should go.
If at any time you do not get the results you’re looking for, simply talk to ChatGPT or Bing chat and tell it what you want done differently. This is a collaborative process. Do not look for a perfect result in a single output. That is a recipe for mediocrity.
Edit and revise (Judge mode)
Once you’ve written your script, it’s time to edit and revise it. This is an important step in the process, as it allows you to catch any errors or typos that may have slipped through. It’s also a good idea to read your script aloud to make sure that it sounds natural and flows well.
This might be a good time to refer you to another article where I share video scriptwriting secrets that will have your videos hitting on all 8 cylinders.
Record your video
Now that your script is finished, it’s time to record your video! This is the fun part where you get to bring your vision to life. If you’re not comfortable being on camera yourself, there are plenty of other options available, such as screen recording or animation software. Believe it or not, there are plenty of AI tools that can help you in the post-production (editing) process. If you don’t know about them, just ask your favorite AI assistant that has internet access.
Publish and share
Once your video is recorded and edited, it’s time to publish and share it with the world! There are a number of ways to do this, such as uploading it to YouTube or sharing it on social media. Choose a platform where your audience resides.
Be sure to promote your video so that people can find and watch it.
Rinse and repeat!