How to Create a Professional Creative Brief: for Ad Agencies and Freelancers

I want to show you how you can use AI tools, such as Microsoft Bing Chat and Compose, to create a professional creative brief template.

Here’s an example you can literally cut and paste and embellish as necessary:

Creative Brief

Title: [Insert the title of your project]

Background: [Provide some background information about the company or brand you’re working with and the context for the project. Include any relevant information about the ad agency and their work with freelancers.]

Objective: [State the main objective of the video and what you hope to achieve. Be specific and clear about what you want to accomplish with this marketing video.]

Target Audience: [Describe the target audience for the video, including demographic information and any insights about their behavior or attitudes towards the brand. Consider factors such as age, gender, location, interests, and values.]

Key Message: [Outline the key message you want to convey in the video. This should be a clear and concise statement that summarizes the main point you want to get across to your audience.]

Tone and Style: [Describe the tone and style you want to use in the video, such as humorous, inspirational, or informative. Consider what will resonate with your target audience and be consistent with your brand voice.]

Visuals: [Provide some guidance on the visual elements you want to include in the video, such as animation, live-action footage, or graphics. Consider what will be most effective in conveying your message and engaging your audience.]

Schedule: [Include a timeline for the project, including key dates and deadlines. Be realistic about how long each stage of the process will take and allow for contingencies.]

Budget: [State the budget for the project and any constraints or limitations. Be transparent about what you can afford and what resources are available.]

And here it is filled in:

… for a fictional video project about “Hydroponic Gardening”:

Title: Hydroponic Gardening–Is It Worth the Trouble?

Background: Hydroponic gardening is a method of growing plants without soil, using nutrient-rich water instead. This video project aims to explore the benefits and challenges of hydroponic gardening and help viewers decide if it’s worth trying.

Objective: The main objective of this video is to provide an informative and engaging overview of hydroponic gardening, including its advantages and disadvantages, to help viewers make an informed decision about whether or not to try it.

Target Audience: The target audience for this video is home gardeners and hobbyists who are interested in learning more about hydroponic gardening and considering trying it out.

Key Message: The key message of this video is that hydroponic gardening can be a rewarding and productive way to grow plants, but it also comes with its own set of challenges and may not be the right choice for everyone.

Tone and Style: The tone and style of this video should be informative, engaging, and approachable. It should present the information in a clear and concise manner, using visuals and examples to help illustrate the points being made.

Visuals: The visual elements of this video should include footage of hydroponic gardens, interviews with experts and enthusiasts, and graphics or animations to help explain key concepts.

Schedule: The timeline for this project should include pre-production planning, scriptwriting, filming, editing, and post-production. Key dates and deadlines should be clearly outlined to ensure that the project stays on track.

Budget: The budget for this project should include costs for equipment, crew, talent, travel, post-production, and any other expenses. Any constraints or limitations on the budget should be clearly stated.

This creative brief provides a clear outline of the goals, target audience, key message, tone and style, visuals, schedule, and budget.

Don’t try to take on a scriptwriting project without this in hand. And remember, it’s only a starting point.
As a scriptwriter, you need to go deeper on things like Target audience and Key Message. Because, even this sample version is too broad. You’re best to submit a proposal or synopis which lays out the approach and framework, or structure, you want to use and explain your reasons for taking that approach among other viable options.

Getting a “yes” at this stage can be a major confidence boost. It’s like a green light from the universe, pushing you forward. It also helps prevent any unwanted surprises down the road.

So take your time, think it through, and remember: every great script starts with a solid foundation.
Your journey is just beginning.

Check out my other posts on brainstorming, and scriptwriting using AI and AI script generators.

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