Explainer videos are an effective way to communicate complex ideas, products, or services in a simple and engaging way. They can be used to introduce a new product, explain a process, or provide a tutorial on how to use a particular tool. However, writing an effective explainer video script can be a daunting task for many people.
The key to writing a great explainer video script is to keep it simple, clear, and concise. You need to focus on the key message you want to convey and make sure that it is communicated in a way that your target audience can easily understand. This means avoiding technical jargon and using simple language that everyone can relate to.
To write an effective explainer video script, you need to start by defining the purpose of your video. This will help you to determine the key message you want to convey and the audience you are targeting. Once you have a clear understanding of your purpose, you can start to develop a script that will effectively communicate your message. This involves breaking down your message into small, digestible chunks and using visuals and metaphors to help your audience understand complex concepts.
Overview
Explainer videos are a great way to introduce your product or service to potential customers. However, creating an effective explainer video requires a well-crafted script that can convey your message in a clear and concise manner. In this section, we will discuss how to write an explainer video script that captures your audience’s attention and delivers your message effectively.
The first step in writing an explainer video script is to understand your target audience. Your script should be tailored to your audience’s needs and interests. Consider the age, gender, and profession of your target audience, and use this information to create a script that resonates with them.
Next, you need to define the purpose of your explainer video. Are you trying to educate your audience about a new product or service? Are you trying to persuade them to take a specific action? Whatever your goal is, make sure that your script is aligned with it.
Once you have a clear understanding of your target audience and purpose, you can start crafting your script. A good explainer video script should have the following elements:
- A strong opening that captures your audience’s attention
- A clear and concise explanation of your product or service
- A call to action that encourages your audience to take the next step
It’s important to keep your script short and to the point. Most explainer videos are between 60 and 90 seconds long, so you need to make every word count. Use simple language and avoid jargon or technical terms that your audience may not understand.
Finally, work closely with your animation team to ensure that your script is brought to life in the best possible way. Your script should guide the visuals and characters in your video, so make sure that your vision is aligned with the animation team’s.
In summary, writing an effective explainer video script requires a clear understanding of your target audience and purpose, a concise and engaging script, and close collaboration with your animation team. With these elements in place, you can create an explainer video that captures your audience’s attention and delivers your message effectively.
Script Writing Basics
When it comes to writing an explainer video script, there are a few basic principles to keep in mind. In this section, we’ll cover the structure, tone, and hook of a successful explainer video script.
Structure
The structure of your script is crucial to its success. You need to consider the needs of your audience and ensure that your message is clear and concise. A good structure should include the following elements:
- Introduction: Start with a hook that grabs the viewer’s attention and introduces your topic.
- Problem: Identify the problem that your product or service solves.
- Solution: Explain how your product or service solves the problem.
- Benefits: Highlight the benefits of your product or service.
- Call to Action: Include a clear call to action that tells the viewer what to do next.
Tone
The tone of your script is also important. You want to strike a balance between being informative and engaging. Your script should be conversational and easy to understand, but also professional and authoritative. Consider your audience and the type of message you want to convey.
Hook
Your hook is the first thing viewers will see and hear, so it’s important to make it memorable and engaging. This could be a surprising fact, a funny joke, or a thought-provoking question. Whatever you choose, make sure it’s relevant to your topic and grabs the viewer’s attention.
Overall, a successful explainer video script should be memorable, engaging, and include a clear call to action. Humor can be a great way to engage viewers, but make sure it’s appropriate for your audience and doesn’t detract from the message. Finally, make sure your script provides value to the viewer by highlighting the benefits of your product or service.
Explainer Video Script Template
Writing an explainer video script can be a daunting task. However, having a template can make the process much easier. In this section, we’ll provide you with a basic explainer video script template that you can use as a starting point for your own video.
Length and Pace
First and foremost, it’s important to consider the length and pace of your explainer video. Most explainer videos are between 60 and 90 seconds long, which equates to around 150 to 225 words. This means you need to be concise and to the point in your script. Keep in mind that the average person speaks at a pace of around 150 words per minute, so if you’re aiming for a 60-second video, your script should be no longer than 150 words.
Visuals and Flow
When writing your explainer video script, it’s important to consider the visuals that will accompany your voiceover. You should aim to have a balance of visuals and spoken words. The visuals should complement and enhance the message you’re trying to convey in the script. It’s also important to consider the flow of your script. A good explainer video script should have a logical flow that takes the viewer on a journey from problem to solution.
Voiceover
The voiceover is a crucial component of any explainer video. It’s the voice that will guide the viewer through the video and convey the message you’re trying to get across. When selecting a voiceover artist, it’s important to choose someone who has a voice that matches the tone and style of your video. You should also ensure that the voiceover artist is able to deliver the script at the right pace and with the right emphasis on key points.
Animated Video
If you’re creating an animated explainer video, it’s important to consider the animation style and how it will complement the script. The animation should be used to enhance the message you’re trying to convey, rather than distract from it. You should also consider the length of the animation and how it will fit with the length of your script.
In conclusion, using a template can make the process of writing an explainer video script much easier. When creating your script, it’s important to consider the length and pace, visuals and flow, voiceover, and animation style (if applicable). By following these guidelines, you’ll be well on your way to creating an effective explainer video that conveys your message in a clear and concise way.
Crafting a Compelling Story
Crafting a compelling story is the most important part of writing an explainer video script. The story should be engaging and capture the audience’s attention from the start. Here are some tips on how to craft a compelling story for your explainer video.
Pain Points
To craft a compelling story, you need to understand your audience’s pain points. What are the problems they are facing, and how can your product or service solve them? Addressing these pain points in your story will help your audience relate to your message and see the value in your offering.
Tagline
Your tagline should be short and memorable. It should encapsulate your brand’s message and be easy to remember. Use your tagline to set the tone for your story and to make a lasting impression on your audience.
Storytelling
The art of storytelling is crucial to crafting a compelling story. Use storytelling techniques to create a narrative that your audience can follow and engage with. Start with a hook that grabs their attention, and then build a story that leads them to the solution that your product or service provides.
Benefits
Highlight the benefits of your product or service in your story. Show your audience how your offering can solve their pain points and make their lives easier. Use bullet points or tables to make the benefits clear and easy to understand.
Crafting a compelling story is essential to creating an effective explainer video. By understanding your audience’s pain points, creating a memorable tagline, using storytelling techniques, and highlighting the benefits of your offering, you can create a story that resonates with your audience and drives results.
Creating an Engaging Video
When creating an explainer video, it’s important to create an engaging video that captures the viewer’s attention and keeps them engaged throughout. Here are a few tips to help you create an engaging video:
Conversational Tone
One way to create an engaging video is to use a conversational tone. This means that you should write the script as if you were having a conversation with the viewer. Use simple language and avoid technical jargon. Make sure that the tone of the video matches the tone of your brand. This will help the viewer connect with your brand and understand the message you are trying to convey.
Visuals
Visuals are an integral part of an explainer video. They help to capture the viewer’s attention and keep them engaged. When creating an explainer video, it’s important to use visuals that are relevant to the message you are trying to convey. Use animations and graphics that are simple and easy to understand. This will help the viewer understand the message you are trying to convey.
Feedback
Feedback is an important part of the video creation process. It’s important to get feedback from others to make sure that the video is engaging and effective. Share the video with friends, family, and colleagues and ask for their feedback. Make sure to take their feedback into consideration and make changes to the video as needed.
When creating an explainer video, it’s important to have a clear understanding of the message you are trying to convey. Use an explainer video script template to help you organize your thoughts and create a clear message. An animated video can also help to create an engaging video that captures the viewer’s attention and keeps them engaged.
By following these tips, you can create an engaging explainer video that effectively conveys your message to your audience.
Optimizing for Conversions
When writing an explainer video script, it’s important to optimize for conversions. This means crafting a script that not only informs and entertains viewers, but also motivates them to take action. Here are some key considerations to keep in mind when optimizing your script for conversions.
Existing Solution
One of the first things to consider when writing your script is the existing solution that your product or service offers. What are the pain points that your target audience is experiencing with their current solution, and how does your offering address those pain points? By highlighting these differences and positioning your solution as a superior alternative, you can create a sense of urgency and motivate viewers to take action.
Leads
Another important consideration is your target audience. Who are the leads that you’re trying to attract with your explainer video, and what are their interests and wants? By understanding these factors, you can tailor your script to resonate with your target audience and increase the likelihood of conversions.
Interests
When crafting your script, it’s also important to consider the interests of your target audience. What topics and themes are most likely to capture their attention and keep them engaged? By incorporating these interests into your script, you can create a more compelling and effective message that resonates with viewers.
Wants
Finally, it’s important to consider the wants of your target audience. What are they looking for in a product or service, and how does your offering meet those wants? By addressing these wants directly in your script, you can create a sense of relevance and urgency that motivates viewers to take action.
By optimizing your explainer video script for conversions, you can create a powerful tool for driving leads and increasing sales. By considering the existing solution, leads, interests, and wants of your target audience, you can create a compelling message that resonates with viewers and motivates them to take action.
Video Length and Call to Action
When it comes to explainer videos, the length of the video is a crucial factor that can make or break the success of the video. A video that is too long can bore the audience and lead to disengagement, while a video that is too short may not provide enough information to the audience. So, what is the ideal length for an explainer video?
According to industry standards, the ideal length for an explainer video is between 60 and 90 seconds. This length is long enough to convey all the necessary information about the product or service, while also being short enough to keep the audience engaged. However, the length of the video can vary depending on the complexity of the product or service being explained. For example, if the product or service is more complex, the video may need to be longer to provide all the necessary information.
In addition to the length of the video, the call to action (CTA) is another important factor to consider when writing an explainer video script. The CTA is the action that you want the audience to take after watching the video, such as signing up for a free trial or visiting your website.
When writing the CTA, it is important to be clear and concise. The CTA should be placed at the end of the video and should clearly state what action the audience needs to take. It is also important to provide a sense of urgency and incentive to encourage the audience to take action. For example, offering a limited-time discount or free trial can be an effective way to encourage the audience to take action.
Overall, the length of an explainer video and the call to action are two important factors that can greatly impact the success of the video. By keeping the video short and concise and providing a clear and compelling call to action, you can create an engaging and effective explainer video that drives results for your business.
Conclusion
In conclusion, writing an explainer video script is not an easy task, but it is an essential one. The script is the foundation of the video and can make or break its success. Therefore, it is crucial to take the time to craft a compelling and engaging script that resonates with your target audience.
To write a great explainer video script, you need to start by identifying the problem your product or service solves. Once you have a clear understanding of your audience’s pain points, you can craft a story that addresses those issues and showcases how your product or service can help. It is essential to keep the script simple, clear, and concise to avoid overwhelming the audience with too much information.
When writing the script, it is also important to keep in mind the tone and style of the video. The tone should be conversational and relatable, while the style should be visually engaging and entertaining. Using humor, metaphors, and analogies can also help make the script more memorable and engaging.
Finally, the conclusion of the video should leave a lasting impact on the audience. It should summarize the key takeaways and provide a call to action that encourages viewers to take the next step, whether that is visiting your website, signing up for a trial, or making a purchase.
Overall, writing an explainer video script requires a combination of creativity, research, and storytelling skills. By following the steps outlined in this guide and keeping your audience in mind, you can craft a script that captures their attention, addresses their pain points, and ultimately drives conversions.
Frequently Asked Questions
What are the key elements of an effective explainer video script?
An effective explainer video script should have a clear and concise message that is easy to understand. It should include a hook that grabs the viewer’s attention, a problem statement that highlights the issue the product or service solves, and a solution that presents the product or service as the answer to the problem. The script should also include a call to action that encourages the viewer to take a specific action.
How do you grab the viewer’s attention in an explainer video script?
To grab the viewer’s attention in an explainer video script, you need to start with a hook that piques their interest. This could be a surprising fact, a relatable story, or a provocative question. It’s also important to use visuals that are engaging and attention-grabbing.
What are some common mistakes to avoid when writing an explainer video script?
One common mistake is to focus too much on the features of the product or service and not enough on the benefits. Another mistake is to use jargon or technical terms that the viewer may not understand. It’s also important to avoid being too salesy or pushy in the call to action.
How do you structure an explainer video script for maximum impact?
An effective structure for an explainer video script is to start with a hook, then present the problem, followed by the solution, and end with a call to action. It’s important to keep the script concise and to the point, and to use visuals that support the message.
What are some tips for writing a clear and concise explainer video script?
To write a clear and concise explainer video script, it’s important to focus on the key message and keep the script short. Use simple language that is easy to understand, and avoid using jargon or technical terms. It’s also important to use visuals that support the message and keep the viewer engaged.
How do you ensure your explainer video script aligns with your brand and message?
To ensure your explainer video script aligns with your brand and message, it’s important to have a clear understanding of your brand and target audience. Use language and visuals that are consistent with your brand, and make sure the message is tailored to your target audience. It’s also important to test the script with a focus group to ensure it resonates with your target audience.